V.LV
Stage 2 Report
Project Brief
Required to produce a body of work based on the research finding and recommendations from stage 1.
This report will be the realisation stage of the course and will further to transform my idea into a real concept or business idea. This stage 2 report will demonstrate creative, innovative thinking and through the report, the business idea will be brought to life. Alongside this an Executive Summary will be considered.
As concluded from my Stage 1 report, the beauty market for men is under-represented with very little attention towards products associated to women that are also enjoyed by men. The analysis highlighted that current stigma and masculine norms did not allow or encourage hyper-masculine men to buy into products which appeared feminine. Despite this, Stage 1 concluded that there is a growing interest and demand for more inclusive products to enter the market without disrupting ‘manly’ characteristics.
The body of work produced will illustrate a feasible business opportunity for men’s natural beauty and personal care market capitalising on the growing consumer demand for inclusive, cleaner and sustainable beauty consumption while fuelling the body with ingredients to make one feel good.