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The report shows that the health & wellbeing trend is increasing and becoming a prominent aspect in consumer’s lives. As wellness continues to evolve, the trend is influencing how consumers and brands act and has allowed for people to express themselves in more ways than ever before. Brands have responded to this shift, due to the growth in awareness and the rise of innovative technology which has been utilised across all industries. Throughout the report it is clear that brands need to keep up to the demanding needs and desires for wellbeing products.